It is easier to make people doubt a subject, when you make them believe their basic instincts are right, and that which others are telling them is a lie. In some of their videos they aim the arrow directly at the public education system. A common urban legend in Israel claims that “if you want to make money in Europe or North America, you should open a falafel restaurant.' The reason for this common belief is that people are attracted to the unusual, the innovative, the unique.Īnother reason for the partial success of “The Flat Earth Society”, at least when it comes to creating a discussion on a non-issue, is that they use the common man’s lack of faith in the government and traditional systems. My answer to these questions is that people don’t reject the exceptional – it makes them curious about it.

So how on Earth (the round one) do they have over 68,000 followers on their Facebook page, and almost 12,000 followers on Twitter ? And why do we have (at least in the United States) a debate about it in the media, which involves some distinguished scientists, explaining things to us which are clear-cut and obvious to most? In fact, it has been around since the mid-1950s and until very recently (no more than half a decade ago), it influenced – at most – a few hundred people ( an example ). It is important to note that “The Flat Earth Society” is not a new group. We might ask ourselves: “How is it possible that in #current_year, almost 23 centuries after the Greek astronomer, Eratosthenes, calculated the size of the spherical Earth with a minor error, do people still believe it is flat?” Furthermore, the most amazing thing about this phenomenon is that the number of “believers” in this conspiracy theory is actually rising! The Secret of Internet Marketing If the statements above sound crazy to you, it may come as a surprise that some of those who read posts on the internet and watch YouTube videos made by a group called “The Flat Earth Society,' including influential celebrities, actually think some of it – or all of it – makes a lot of sense. All you’ve ever heard of satellites, space travel and (of course) the moon landing – is a fraud.

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